Examiners Comments on the G322 January 2009 Paper

The comments for question 2  are summarized by the following:

1. Institutions shape and distribute products in order to meet the demands of their audiences and to make a profit.

2. Focus on the question rather than regurgitate the case study.

3. When studying 'Working Title' it is a good idea to have knowledge of several films rather than just one or two.

4. A contrast between British production practice and Hollywood production practice is a good idea.

5. You need to know concepts such as synergy, cross-media convergence, technologies and audience consumption to illustrate your conceptual understanding of the topic.

6. Manage time carefully to avoid short answers to question 2.

Please make sure you look at the downloadable PDF files of the exemplar work. One of the responses is a high level ('A' Grade) response and the other is a low level ('E' Grade) response.