Monday, 14 December 2009
The Top Films: The Lists
At the end of the year you always get the annual 'best of' lists. This year is no exception as many websites / magazines / newspapers get in on the act. In fact this year is worse as there are also the 'end of the decade lists to compare.
Here are a few of them to agree or disagree with. What do you think?
Total Film Top 30 Films of the decade
Total Film 18 great noughties films you may have missed
Paste Magazine 50 best movies of the decade
The Observer Best films of the year
Why don't you post an image of your favourite film of 2009 with some reasons for your choice?
Tuesday, 8 December 2009
Monday, 7 December 2009
Marketing Video Games
After completing the research of a video games company of your choice and your case study of video game regulation, you are now ready to have a crack at marketing.
Choose an important release (a recent one will help) and see what you can find out. Some things to look out for will be:
- Trailers - audio and visual
- Examples of viral marketing
- Internet advertising
- Promotions, tie-ins and point of sale material
- Social networking
- Launch day activities
- Magazine activity
- Soundtracks
- Posters
Maybe a starting point would be the recent Modern Warfare 2 by Infinity Ward. Here is the trailer produced for release day:
The more detail you can find out about different marketing techniques the better off you will be in the exam.
Tuesday, 1 December 2009
Video Games Developer Case Study
- The origins of the company
- Examples of the games that they have developed or are developing
- Information about the size of the business (local, national, international etc)
- Turnover / profits
Monday, 23 November 2009
Essay on Video Game Regulation
How are video games regulated in the UK and why is regulation needed?
You must cover:
- The role of the BBFC
- The role of PEGI
- Examples of games and why they have gained their age classification
- The concern over children accessing inappropriate games
- The status of the law in regard to supplying games to underage children
- Examples of games causing controversy. Look here for good examples.
Regulation and Video Games
- Are a non-governmental regulatory body
- Their age classifications are enforced by law.
- They classify videogames which contain video footage of, or depictions of the following:
- Human sexual activity
- Acts of gross violence towards humans and animals
- Criminal activity
- Drug use
- Are a self-regulatory body (set up voluntarily by the videogame industry to regulate their own products)
- Their classifications are guidelines for parents and retailers and are NOT enforced by law.
- If any game contains depictions of human sexual activity, acts of gross violence towards humans or animals, criminal activity or drug use, by law the game is exempt from PEGI classification and must be classified legally by the BBFC before sale.
Monday, 16 November 2009
Video Gaming Trends
Video Games Industry Overview
Friday, 26 June 2009
Media Treatment of the Death of MJ
I think its quite useful to see how the media have treated the death of Michael Jackson. Will we have a realistic appraisal of his life? A deification similar to the treatment of Princess Di? Will they turn on him like a pack of hounds after all the slur and gossip? I think we know the answer already - but it will be interesting to see how it develops over time. Perhaps this is all a little unfeeling? But I don't think so. Jackson played the media game as well as anybody.
First up are the BBC. A typically unambiguous report.
Tuesday, 23 June 2009
Monday, 22 June 2009
BTEC Media Handbook
Wednesday, 17 June 2009
Digital Britain Report
- PSB
- Super-fast Broadband
- Media Literacy
- Piracy
Monday, 8 June 2009
Media Debates Exam Questions - Censorship
Sunday, 7 June 2009
Effects Models
Key Theory 1: The hypodermic syringe
There have been a number of theories over the years about how exactly the media work on the mass audience. Perhaps the most simple to understand is the hypodermic syringe. This has been very popular down the years with many people who fear the effects of the media.
According to the theory the media is like a syringe which injects ideas, attitudes and beliefs into the audience who as a powerless mass have little choice but to be influenced- in other words, you watch something violent, you may go and do something violent, you see a woman washing up on T.V. and you will want to do the same yourself if you are a woman and if you are a man you will expect women to do the washing up for you.
This theory has been particularly popular when people have been considering violence in films. There have been films such as Straw Dogsand The Evil Dead which have been banned partly because of a belief that they might encourage people to copy the crimes within them but on the other hand no-one has ever really claimed that every-one will be affected by these texts in the same way. Many people have therefore seen the theory as simplistic because it doesn't take any account of people's individuality and yet it is still very popular in society particularly for politicians looking for reasons why society has become more violent which can't be blamed on them. A good example of this is Dumblane- there has never been a real suggestion that Thomas Hamilton watched a lot of violent films but a kind of woolly thinking has allowed newspapers and MPs to link his dreadful crime to video violence.
Another interesting example of the theory in action is the serial killer Jeffrey Dahmer. Before every one of his murders, he watched a clip from his favourite film in order to get himself excited. This is the kind of fact that might seem toi prove the hypodermic syringe theory but the film was Star Wars and no-one has ever suggested that that should be banned- clearly the film meant very different things to him to what it means for us.
Key Theory 2: The Culmination Theory
Because of the difficulty of proving the effects of individual media texts on their audience a more refined version of the theory has been created called the culmination mode. According to this, while any one media text does not have too much effect, years and years of watching more violence will make you less sensitive to violence, years and years of watching women being mistreated in soaps will make you less bothered about it in real life.
One difficulty with both of these ways of looking at the media is that they are very difficult to prove either way. Many people have a general sense that the media do affect our behaviour and advertisers certainly justify their fees by working on this assumption, but it can be extraordinarily difficult to actually prove how much effect if any a text might have on an audience. In fact researchers have spent enormous amounts of time and effort trying to prove the validity of the culmination theory with no success- this of course does not mean that there is no truth in it as an idea.
Key Theory 3: The two step flow
A theory that springs from this idea is called the two step flow. The idea of this is that whatever our experience of the media we will be likely to discuss it with others and if we respect their opinion, the chances are that we will be more likely to be affected by it. (The theory calls these people opinion leaders.)
Key Theory 4: Uses and Gratifications
This is probably the most important theory for you to know. According to uses and gratification theory, we all have different uses for the media and we make choices over what we want to watch. In other words, when we encounter a media text, it is not just some kind of mindless entertainment- we are expecting to get something from it: some kind of gratification.
But what does this actually mean? What kinds of gratification can we be getting? Researchers have found quite a few, but there are four main ones:
- Information- we want to find out about society and the world- we want to satisfy our curiosity. This would fit the news and documentaries which both give us a sense that we are learning about the world.
- Personal Identity- we may watch the television in order to look for models for our behaviour. So, for example, we may identify with characters that we see in a soap. The characters help us to decide what feel about ourselves and if we agree with their actions and they succeed we feel better about ourselves- think of the warm feeling you get when you favourite character triumphs at the end of a programme.
- Integration and Social Interaction- we use the media in order to find out more about the circumstances of other people. Watching a show helps us to empathise and sympathise with the lives of others so that we may even end up thinking of the characters in programme as friends even though we might feel a bit sad admitting it! At the same time television may help us to get on with our real friends as we are able to talk about the media with them.
- Entertainment- sometimes we simply use the media for enjoyment, relaxation or just to fill time.
You can probably recognise yourself in some of these descriptions and not surprisingly uses and gratification theory has become quite popular amongst media critics. It is important to remember with this theory that it is likely that with any media text you enjoy, you will be getting a number of Gratifications from it and not just one
However, despite this popularity amongst critics, there have also been criticisms made of some features of the theory. First of all, it ignores the fact that we do not always have complete choice as to what we receive from the media. Think, for example, about your family who may end up having to listen to the same music as you sometimes. Similarly, you don't have that much choice about the posters that you see on your way to college however objectionable you may find some of them.
A second problem relates to this last example. The poster that you see on a billboard, may be extremely sexist. However, you clearly cannot choose a different poster that you want to see that you might find more pleasant. If you think about it, this problem also affects us in our other encounters with the media- we are generally having to choose the media that we consume from what is available. This undermines the idea of uses and gratifications- we may not all have the same potential to use and enjoy the media products that we want. in society there are in fact plenty of minorities who feel that the media does not provide for them the texts that they want to use.
One of the difficulties of assessing uses and gratifications like this is that people won't often be aware of the real uses of a text in their lives- how many people would admit for example that they watched a certain program because they were lonely even if that were the truth.
Arguments against Film Censorship
There is a difference between an argument that disagrees with all of the three statements above (i.e. a view that suggests films are not influential) and an argument that asserts that films can influence, but that citizens should not be all treated as though they cannot interpret filmic images safely.
What is really at stake is the assumed link between viewing and behaviour. This is referred to as the 'media effects debate'.
THE EFFECTS DEBATE
This debate rests on whether or not people agree with the 'effects model'. This way of understanding the relationship between film and viewer is grounded in BEHAVIOURIST Psychology which examines taught behaviour and 'stimulus-response'. In this framework, viewers of violent images take part in various tests. These determine the extent that people's likelihood to respond to certain situations violently is increased, as a result of exposure to violent images.
However, this approach has been refuted by those who think that this way of examining media violence is 'topsy-turvy'. That is, looking first at film violence and then at the social problem of violence as an effect is less useful than to look at the social problem first and research violent behaviour and the experiences and psychological profiles of violent people.
David Gauntlett, a much publicised critic of the effects model suggested that this approach is like implying that the solution to the number of road traffic accidents in Britain would be to lock away one famously bad driver from Cornwall! In other words, the effects model tries to approach things the wrong way.
(A bit long but well worth the effort)
The many academics who have opposed the effects model have all argued against its central thesis - that we receive media messages passively, that violent films have a causal effect in the same way that cigarettes harm the lungs. While effects experiments and hypotheses have offered 'spins' on this notion, they have all tended to assume this passivity.
Another outspoken critic of the effects model and the justification for censorship that it offers, is Mark Kermode. It is useful to look at two arguments he has put forward against censoring films. Kermode argues that, to the true horror fan, the pleasure of the genre lies in the ironic, excessive send-up nature of 'graphic' scenes.
Hence, the horror fan is a sophisticated 'reader' of film references. Horror can offer a post-modern approach to film (where horror films all relate to each other in what is essentially an intertextual game). This means that nobody is more aware that horror films are not real than the viewers who the censors are trying to 'protect'. To take this argument to its logical conclusion (and it is up to you to decide whether you agree), the only people truly qualified to judge how harmful a horror film might be, are people who have seen other horror films and have viewed than with the sophisticated engagement that only a fan is capable of.
Kermode claims that the reason for the difference of opinion between censors and genre fans is not because horror fans have become hardened or insensitive to violence through years of exposure to sadistic material. Rather, the experienced horror fan understands the material through knowledge of a history of genre texts and this actually makes any sense or arousal, sadistic or otherwise, unlikely.
Arguments for Film Censorship
Although the central debate is about the rights and wrongs of censorship the vast majority believe that there is a 'minimum standard' that supports censorship in any event. This minimum standard supports censorship where the offending film:
1. Involves non-consensual sex and/or sexual violence
2. Involves the ill-treatment of animals and/or child actors
Beyond these two points we have to consider a debate that revolves around censorship and its impact on responsible adults. Those who believe in some form of film censorship hold the view that censorship protects the moral values that are prevalent in society, thus it reflects our values.
The counter-argument is that censorship imposes the values of certain people, who do not necessarily respect the rest of us, and it assumes that we are not capable of mature, safe responses to 'immoral' material.
Most people's views on censorship depend on the context. There is a kind of continuum - at one end there is the view that media, including cinema, influence people and teach behaviour, like the hypodermic needle injecting 'effects' into passive viewers. At the other end, there is the anti-censorship view, which feels that we are able to understand texts as works of fiction or art; if an individual commits an act of violence in response to a media experience, then the psychological condition of the perpetrator is the problem, not the film. In between are those of us who think that classification and information is needed and those who believe that some kinds of films might be 'harmful', but that others are not.
Whitehouse claimed that it is indisputable that young people are vulnerable to harmful screen images. She used accounts from psychologists and researchers to apparently prove the link between violent acts and exposure to violent images. In particular, Whitehouse decried films where violence is depicted without moral context, or where violence is not punished. In this sense, those concerned about the effects of film images differentiate between the contexts for such images (i.e. the rationale for, or the justification for the violence).
Whitehouse believed that the burning issue is one of protection, arguing that it is a matter of getting filmmakers to accept a sense of their own responsibility for the health and welfare of the whole of society, especially for the welfare of children. She may be a rather extreme example of the pro-censorship lobby (and here we have dealt only with violence, remember there are at least six other criteria which have been used to scrutinise film content), but her views do resonate, in part at least, with those who believe that:
- Films are potentially influential
- Viewers of films receive messages, which, in some cases, they need to be protected from
- There are certain people who are capable of judging what others should be able to see
Monday, 1 June 2009
Key Areas of Film Censorship
Censorship has tended to operate around the following key kinds of examples:
SEXUAL CONTENT: Cinema has always had a problem with this area. Damaged Goods (1919) was not given a certificate because of its frank discussion of venereal disease. Likewise, more recent (ish) films like Emanuelle (1974), Last Tango in Paris (1972) and Ai No Corrida (1976) have also caused controversy.
VIOLENCE. Reservoir Dogs (1991) and Natural Born Killers (1994) both fell foul of the censor at video release stage. Entertainment Weekly even rated Natural Born Killers as the 8th most controversial film ever. Some films like A Clockwork Orange (1973) were removed from distribution at the behest of the director - in this case Stanley Kubrick - when he was concerned over copy-cat acts of violence and threats to his family.
HORROR. Horror in itself isn't so much the controversial area as the subject matter portrayed. Sometimes horror can involve violence or blasphemy or poor taste and this is the controversial part. Sometimes films like The Exorcist (1973) can involve all of them as well as having a child actor in a key role to add weight to the concerns.
DRUGS. The portrayal of drug taking in film has often led to accusations that this will incite young and vulnerable people to experiment with hard drugs. Films like Pulp Fiction (1994)and Trainspotting (1996)are often cited as examples.
TASTE. A hard category to define. Many films have been cut for this reason e.g. Night and Fog (1959), contained unacceptable documentary footage of corpses in Nazi concentration camps.
POLITICS. A controversial area. Films were refused certification on fears that political content could lead to public unrest. Fear of revolution led to banning of Battleship Potemkin (1926) because of its pro-communist slant. More recently films like JFK (1991) caused controversy when some people said the film was implying a truth that wasn't there. The film was not cut in any way however.
BLASPHEMY. Local councils used powers to ban Monty Python’s Life of Brian (1979)because of its comical treatment of the story of Jesus. Again the more recent Passion of the Christ (2004) was denounced in many quarters rather than being cut.
MORAL PANIC. This term describes the hysterical reaction that mainstream society sometimes has to groups of people who challenge conventions and behave in ways that threaten the status quo. Films that offer an insight into such subcultures are often banned or edited lest they serve to encourage people to participate. Example The Wild One (1954) starring Marlon Brando as a Hell’s Angel. It was banned as a bad example to the young.
The examiner suggests you look for three examples of every type, including current examples where you can.
Key Issues in Censorship
Questions Questions
Scheduling and Production
Sunday, 31 May 2009
Production and Scheduling
Friday, 22 May 2009
Monday, 18 May 2009
Media Debates Exam Questions - Broadcasting
June 2008
Sunday, 17 May 2009
Tomorrows TV
When you watch the special edition of 'The Money Programme' I want you to consider the following questions for discussion:
Friday, 15 May 2009
The Future of the License Fee
As you are well aware one of the hottest debates in the broadcasting world surrounds the BBC license fee and whether the BBC should be funded in alternative ways. In a fast changing broadcasting world where analogue television is in the twilight of its existence, the license fee is seen by many as draconian and well past its sell-by-date. To whet your appetite here are some links to sources of debate across the world wide web:
Shot Types Video by OCR
G322 High Level Response
G322 Low Level Response
Examiners Comments on the G322 January 2009 Paper
The comments for question 2 are summarized by the following:
Monday, 11 May 2009
FDA Guide to UK Film Distribution 2008
Film Distributors' Association
I think it is worth emphasising the importance of this site. It is really good. It is really good. It is really good.
"Practically since the birth of cinema at the end of the 19th century, films have been produced, circulated and screened on celluloid stock.
More recently, digital soundtracks have enhanced the audio experience, while computer graphics imagery (CGI) is often added in post-production to realise spectacular effects. Today, most films are edited and mastered on digital equipment; a few, such as George Lucas's latest Star Wars episodes, are even shot using high-definition digital cameras, rather than being photographed on film.
Yet across the world, the standard format for presentation remains 35mm celluloid, which delivers superb quality to audiences.
Now the cinema industry stands on the threshold of a great, rolling transition from celluloid to digital, which is expected to gather momentum over the decade ahead. In time, digital technologies are likely to exert as profound an impact on the cinema sector as on the broadcast and other media sectors.
Digital or D-cinema has already been piloted in the UK for ten years. Disney/Pixar's Toy Story was supplied and presented digitally (on a Texas Instruments DLP prototype) at London's Odeon, Leicester Square, in 1995. But only a handful of cinemas have had digital projectors whilst further quality advances were achieved. Now, with D-cinema giving state-of-the-art clarity on screen, audiences may be unaware that they are watching a digital, as opposed to a film, presentation.
A great deal of work has been undertaken around the world, but especially by the studios' Digital Cinema Initiative, to develop global standards for D-cinema. The general aim is to ensure that digital content can be distributed and played anywhere in the world - as is the case, of course, with a 35mm print. The new technologies and components should be based on open, as well as compatible, standards that foster competition among equipment and service providers. The hardware should be capable of easy upgrades as further advances occur."
Also make sure you download and have a look at their PDF file in the separate post.
British Broadcasting Legislation
Top 11 Comic Book Heroes
Here is a list of top 11 comic book heroes as nominated by our very own hero Phil 'The Crow' Perrins.