After completing the research of a video games company of your choice and your case study of video game regulation, you are now ready to have a crack at marketing.
Choose an important release (a recent one will help) and see what you can find out. Some things to look out for will be:
- Trailers - audio and visual
- Examples of viral marketing
- Internet advertising
- Promotions, tie-ins and point of sale material
- Social networking
- Launch day activities
- Magazine activity
- Soundtracks
- Posters
Maybe a starting point would be the recent Modern Warfare 2 by Infinity Ward. Here is the trailer produced for release day:
And here is an example of blog that has content about the marketing campaign or alternatively in the LA Times.
The more detail you can find out about different marketing techniques the better off you will be in the exam.
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