Monday, 14 December 2009
The Top Films: The Lists
At the end of the year you always get the annual 'best of' lists. This year is no exception as many websites / magazines / newspapers get in on the act. In fact this year is worse as there are also the 'end of the decade lists to compare.
Here are a few of them to agree or disagree with. What do you think?
Total Film Top 30 Films of the decade
Total Film 18 great noughties films you may have missed
Paste Magazine 50 best movies of the decade
The Observer Best films of the year
Why don't you post an image of your favourite film of 2009 with some reasons for your choice?
Tuesday, 8 December 2009
Monday, 7 December 2009
Marketing Video Games
After completing the research of a video games company of your choice and your case study of video game regulation, you are now ready to have a crack at marketing.
Choose an important release (a recent one will help) and see what you can find out. Some things to look out for will be:
- Trailers - audio and visual
- Examples of viral marketing
- Internet advertising
- Promotions, tie-ins and point of sale material
- Social networking
- Launch day activities
- Magazine activity
- Soundtracks
- Posters
Maybe a starting point would be the recent Modern Warfare 2 by Infinity Ward. Here is the trailer produced for release day:
And here is an example of blog that has content about the marketing campaign or alternatively in the LA Times.
The more detail you can find out about different marketing techniques the better off you will be in the exam.
Tuesday, 1 December 2009
Video Games Developer Case Study
You should produce a case study of a video games company of your choice.
You should include:
- The origins of the company
- Examples of the games that they have developed or are developing
- Information about the size of the business (local, national, international etc)
- Turnover / profits
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