Sunday, 31 May 2009

Production and Scheduling

Production

You must know the difference between 'producer broadcasters' and 'publisher broadcasters'. 

Producer Broadcaster: Typically this would include the BBC and ITV. Both companies are broadcasters and produce some of their own content.

Publisher Broadcaster: Typically this would include Channel 4 and C5, neither of whom make their own programmes. Both commission independent companies to make content for them.

There is an excellent guide made by Channel 4 about their commissioning process to be found here.

Remember that 25% of all output by the BBC and ITV companies has to be commissioned out to independents.  The increase in digital production has meant smaller independent producers have struggled to maintain profit in a landscape of smaller budgets. Mergers between the independents have mirrored the mergers between the ITV companies after 1990. This has led to 'super-indies' who have benefited from the economies of scale that merger brings. Companies like talkbackthames and Endemol and Ten Alps tend to produce programmes that have very similar content.

Scheduling

Scheduling is the point at which the production of television and consumption by an audience intersect. Once a particular slot within the schedule has been decided, the broadcaster will then market that programme in whatever way it sees fit.  The model that has dominated television has been the 'mixed schedule'. This kind of approach gives audiences a varied diet where they are likely to find something that appeals throughout the course of the day or the evening. Programmes within the schedule are structured to give viewers elements to hold onto. Certain programmes will go out at the same time of day for instance or be shown at the same time each week. This effect has sometimes been referred to as 'broadcast flow' and has a synergy where the sum of the whole experience is more than the sum of the individual programmes within the schedule.

However, in an increasingly digital world the trend has been towards 'narrowcasting' where tv companies identify specific 'niche' audiences to broadcast to. The same type of show may well be screened one after the other, or be shown at several points throughout the day, or be shown night after night at the same time.

An excellent example of a companies scheduling can be seen at the channel 4 website right here.

Monday, 18 May 2009

Media Debates Exam Questions - Broadcasting


June 2008

How well does the British broadcasting industry serve the public?

Which has had the bigger impact on broadcasting in recent years: new technology or new regulations?

June 2007

Consider the developments in British broadcasting in recent years that have contributed to the industry's current position?

Discuss the impact of new technology and/or new regulations on the UK broadcast industry in recent years.

June 2006

To what extent have audiences benefited as a result of the 1990 Broadcasting Act?

Sunday, 17 May 2009

Tomorrows TV


When you watch the special edition of 'The Money Programme' I want you to consider the following questions for discussion:

1. What do they say has led to the transformation of TV and what things have changed and what has remained the same?

2. How has the advertising revenue decline affected TV?

3. What alternative sources of funding are there?

4. What is 'Format TV'  and how has the UK led in the development of this system?

5. What is the future of production in 'Format TV' models?

6. What kind of deregulation will be needed to allow commercial broadcasters to survive?

7. How is merchanding important (particularly in regards to childrens programming)?

8. What radical new ways are there of looking at the piracy of digital content?

Friday, 15 May 2009

The Future of the License Fee


As you are well aware one of the hottest debates in the broadcasting world surrounds the BBC license fee and whether the BBC should be funded in alternative ways. In a fast changing broadcasting world where analogue television is in the twilight of its existence, the license fee is seen by many as draconian and well past its sell-by-date. To whet your appetite here are some links to sources of debate across the world wide web:

Emily Bell in 'The Guardian' in 2006

Ofcom view of a new PSB body in 'The guardian' - Jan 2009

How iPlayer viewers should have to pay in 'The Telegraph" - May 2009

License Fee evasion in 'The Guardian' - March 2009

Shot Types Video by OCR

For all of you tackling the unseen extract, the video is a reminder of all those pesky shot types. The video very clearly gives reasons why different shot types are selected by the director and the meanings they try to give to the audience. It's only about three and a half minutes long so give it a go!




G322 High Level Response

The high level response to Q1 and Q2 is excellent in most respects and is a clear 'A' grade. For question 2 the candidate produced a variety of exemplar information to support points made, and had a sustained discussion of digital technologies, distribution and promotion. Clear comparison was made to Hollywood output.